Tentang Brand
In 1979, DR. HENDRA ADIDARMA - Dipl. Chemiker, returned to Indonesia after successfully completing his studies in the University of Stuttgart,Germany. He soon realized that Indonesia is rich in natural resources such as wood and rattan, which are often used to built houses, furnitures, and other related craft products. As Hendra observed the local furniture workshops, he noticed the poor quality of conventional paints that took a long time to apply and cure, thus the finishing paint is not good and does not last. With a zeal to innovate and create value, Hendra immediately developed a new "Wood and Rattan Finishing System" for the industry. It was a big hit, as it satisfied the market needs: a paint that 1) is easy to apply, 2) has shorter process time, 3) is able to enhance the natural beauty of wood grain, and at the same time 4) protects the wood and rattan itself. In a short period of time, this new "Wood and Rattan Finishing System" exceeded expectations and became the market leader! It was a very simple beginning, yet it revolutionized the furniture industry in Indonesia. Hendra named his company as PT. PROPAN RAYA ICC. It grew rapidly as the company continues to innovate and fulfil the market demands, even for the export market. Since then, series of innovative products have been developed by Propan Raya such as metal protective coatings, polymer flooring, water proofing, plastic coatings and car refinish paints. With a vision to be the most innovative surface coating and chemical company with world class quality, Propan Raya has built a reputation by continuously innovating, researching, and developing products that match international standards at an affordable price. Hendra declared: "We committed to support Indonesian infrastructure development by continuously developing international standards paint products at an affordable price." Now Hendra is expanding Propan's product range to architectural paint, using state of the art technology called RPS (Rapid Product System). Currently, Propan is the only company that use such technology in South East Asia. Propan's architectural paints is rapidly becoming the painters choice due to its durability, coverage, and the cost effectiveness. As Hendra is greatly concerned about the sustainability of our environment, he strongly supported the Indonesian government program "Save the Planet" and thus developed eco-friendly water based paints to replace solvent based paints. Since 2015, Propan Raya has actively launched WB (water based) Acrylic Lacquer for furniture, WB Wood Care for joints, WB Metal Protective Coatings, WB Polymer Flooring, etc. Finally, as part of his philanthropic efforts, Propan Raya supports the development of Indonesian "Green Building", "Arsitektur Nusantara”, and "Creative City" programs. Recently Propan Raya has contributed in the restoration of "Kota Tua" - original downtown area of Jakarta, by formulating Silica Paint to preserve its old structures. This is Hendra's commitment to preserve local wisdom, culture, and heritage.
In 1979, DR. HENDRA ADIDARMA - Dipl. Chemiker, returned to Indonesia after successfully completing his studies in the University of Stuttgart,Germany. He soon realized that Indonesia is rich in natural resources such as wood and rattan, which are often used to built houses, furnitures, and other related craft products. As Hendra observed the local furniture workshops, he noticed the poor quality of conventi...
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